PLAYBOOKS

Using A Fan Pass To Enhance Your Event Series

Use
case

An organisation running multiple events uses Fan Pass to grant access to all events in a series, automate check-in at venues, offer progressive benefits that increase with each event attended, and connect attendees through community features.

Value Proposition

Attendees enjoy a convenient, personalised, and rewarding experience across multiple events, enhancing their overall engagement and loyalty to the event series.

Strategies

1. Single Pass Access

Multi-Event Access:

  • Offer a single Fan Pass that grants access to all events in a series.
  • Ensure clear communication of pass benefits and event schedules.

Simplified Entry:

  • Automate check-in at venues using the Fan Pass, eliminating the need for additional authentication.

2. Event Benefits

Attendance Rewards:

  • Implement event-specific benefits at different locations such as exclusive merchandise or priority access

3. Community Features

Pre-Event Engagement:

  • Create community features to connect attendees before events, such as Discord Channels.

Post-Event Engagement:

  • Host post-event discussions to gather feedback and encourage sharing of event experiences.

4. Promotion and Engagement

Pre-Event Hype:

  • Build anticipation by promoting upcoming events and exclusive benefits on social media.
  • Share behind-the-scenes content or sneak peeks to engage attendees.

Post-Event Engagement:

  • Continue to engage attendees by sharing photos and videos from events.

Results

By using a Fan Pass as a singular key to all events and as a tool to collect Perks and Rewards, organisations can create a loyal and engaged audience with a focus on convenience, and rewards offered through a Fan Pass Connect.