The music industry is on the brink of transformation—how will technology empower artists and fans in 2025?

Cirkay founder Simon Scott predicts that trends like decentralisation, AI-driven tools, and human curation will reshape how artists connect with their audiences. In his latest article, he explores why flexibility and innovation will be key to success in the evolving music landscape.

We’re thrilled to be featured in Music Ally Campaigns of the Year report – read more in our LinkedIn post!

It’s great to see Record of the Day feature Cirkay’s Fan Pass and its role in reshaping how artists engage with their audiences. By providing access to tailored experiences, exclusive content, and merchandise, Fan Pass creates stronger, more personalised connections between artists and fans.

Discover the full story about how Fan Pass is changing the game.

We’re excited to see Music Ally discuss Cirkay’s Fan Pass technology and its role in driving fan engagement. The recent campaign with White Lies showcased how Fan Pass enables artists to connect directly with fans by offering unique content, exclusive merchandise, and one-of-a-kind experiences.

Read the full feature to see how Fan Pass is shaping the future of artist-fan connections.

Fan connection is reshaping music marketing, but how can teams create meaningful engagement with their audiences?

Cirkay founder Simon Scott highlights the importance of shifting from consumer-driven strategies to investing in fan-focused relationships to build lasting value.

Fan data is transforming the music industry, but what’s the best path forward for labels, managers, and platforms?

Cirkay founder Simon Scott highlights the value of collaboration to maximize fan engagement.

Creating safe fan spaces is essential, but should artists focus on familiar platforms or design custom environments?

Cirkay founder Simon Scott unpacks both options and what they mean for fan connection in his latest article.

We all know fan data is important, but what should music managers really consider when building fan databases?

Cirkay founder Simon Scott breaks down 5 key areas in his latest article.

White Lies add Fan Pass to their Fan Club offering. We’re thrilled to be working alongside Big Cookie and Single Music to unlock access to even more benefits across Shopify and Discord.