“Our vision is a single identity with meaning across multiple platforms. One pass, endless possibilities for connection and engagement.”
Simon Scott - Co-Founder and CEO - Cirkay
Cirkay was created by Push Entertainment Ltd. and Solid Bond Capital Ltd. The team at Push have been connecting fans to artists since 1995 and have worked with the largest artists and creators, helping them communicate and forge connections with their fans.
Our objective was to create a lasting identity link between artists and their fans that was not reliant on a dominant platform. We are building a flexible system that artists can adjust based on their current creative phase and enable ongoing communication and value exchange.
We're on a mission—one that the digital-native generation of fans is telling us they need. Recent research from Archrival found that 34% of Gen Z abandon their online journey when asked to provide an email address. The entertainment industry's response? Create even more moments to request data. We've approached the problem differently: Why not ask for the email address once, exchange it for a token, and let fans interact freely and anonymously?
"You shouldn't need to constantly share your personal information to prove you're a fan. In fact, the opposite should be true. A fan's dedication should be recognised without additional data requests."
Lawrence Williams - Co-Founder and Architect