Fan connection is reshaping music marketing, but how can teams create meaningful engagement with their audiences? Cirkay founder Simon Scott highlights the importance of shifting from consumer-driven strategies to investing in fan-focused relationships to build lasting value.

Creating safe fan spaces is essential, but should artists focus on familiar platforms or design custom environments? Cirkay founder Simon Scott unpacks both options and what they mean for fan connection in his latest article.

We all know fan data is important, but what should music managers really consider when building fan databases? Cirkay founder Simon Scott breaks down 5 key areas in his latest article.

Transforming artist-fan interactions into safe, intimate “Talk About Anything” sessions.

The Fractured Fan Connection — why we developed Fan Pass. CIRKAY Founder Simon Scott’s observations on the current fan engagement landscape