PLAYBOOKS

Reward Loyal Customers On Your Store

Use
case

Integrate Fan Pass into a Shopify store to reward repeat customers, automatically issuing Fan Passes on high-value purchases, offering surprise gifts with purchases for pass holders only, and hosting members-only sales events with deeper discounts than public sales.

Value Proposition

Repeat customers gain exclusive benefits and personalised experiences, enhancing their emotional connection with the brand and encouraging continued loyalty.

Strategies

1. Automatic Fan Pass Issuance

High-Value Purchases:

  • Automatically issue Fan Passes to customers who make high-value purchases.

Bundle Fan Pass with selected items

  • Create product bundles with specific items and include a Fan Pass to diversify the offering.

Fan Pass Benefits:

  • Ensure clear communication of Fan Pass benefits to new holders.
  • Provide access to exclusive content, early sales notifications, or special discounts.

2. Surprise Gifts

Exclusive Offers:

  • Offer surprise gifts with purchases for Fan Pass holders only.

Gift Ideas:

  • Partner with other brands to offer bundled gifts or experiences.

3. Members-Only Sales Events

Deeper Discounts:

  • Host sales events exclusively for Fan Pass holders with deeper discounts and/or earlier access than public sales.
  • Offer early access to new products or limited-edition items.

4. Personalised Engagement

Exclusive Content:

  • Provide access to exclusive content, such as behind-the-scenes stories or early product releases.

5. Community Building

Fan Pass Community:

  • Create a dedicated community on Discord for Fan Pass holders to share their experience, such as wishlists, hauls and OOTD posts.
  • Host Q&A sessions or live events to get fan feedback on designs.

Results

By implementing these strategies, artists can create a loyal fan base by offering exclusive experiences and rewards that enhance the emotional connection with superfans, ultimately driving repeat purchases and loyalty.