PLAYBOOKS

Connecting With Local Venues On Tour

Use
case

An artist creates geo-fenced experiences in each city of the tour, offering special discounts at partner record stores, city-specific bonus tracks, local fan meetups, and last-minute intimate acoustic sets announced exclusively to pass holders in the area.

Value Proposition

Fans gain unique, location-based experiences that deepen their engagement with the artist and the local music community, fostering a sense of exclusivity and connection.

Strategies

1. Geo-Fence Setup

Define Geo-Fences

  • Establish geo-fences around each tour stop venue and partner record stores.

Trigger Actions:

  • Set up push notifications to trigger when fans enter the geo-fence.

Content Preparation:

  • Prepare city-specific content, such as bonus tracks or special offers, in advance.

2. Partner Record Stores

Discounts and Offers:

  • Collaborate with local record stores to offer exclusive discounts to Fan Pass holders.
  • Promote limited-edition vinyl or rare CDs available only at these stores.

In-Store Events:

  • Host meet-and-greets or acoustic performances at partner record stores.
  • Encourage fans to share their experiences on social media.

3. City-Specific Bonus Tracks

Unlock Mechanism:

  • Use geo-fencing to unlock bonus tracks only when fans are physically near the venue.

Track Selection:

  • Offer exclusive remixes or live versions recorded in each city.

4. Local Fan Meetups

Pass-Holder Chat Rooms:

  • Create private Discord channels for Fan Pass holders to organise meetups.
  • Encourage fans to share photos and stories from the meetups.

Meetup Activities:

  • Plan activities like group outings to local landmarks or music venues.
  • Host Q&A sessions or acoustic performances during meetups.

5. Intimate Acoustic Sets

Last-Minute Announcements:

  • Utilise push notifications to announce surprise intimate acoustic sets only to pass holders in the area.

Results

These local engagement strategies help fans discover and support their city’s music scene through record store visits, local venue exploration, and community meetups. By connecting touring artists with local music spaces and businesses, fans are encouraged to support the artist in the moment and stay engaged with their local music community long after the tour ends, creating a lasting economic and cultural impact.