PLAYBOOKS

Bridging The Gap Between Online And Offline Experiences

Use
case

A store uses Fan Pass to connect in-store and online experiences, offering in-store QR codes that unlock digital bonuses with purchases, push notifications with special offers when pass holders are near/in the store, and exclusive in-store events for pass holders.

Value Proposition

Customers gain a unified shopping experience with exclusive benefits and personalised interactions, enhancing their emotional connection with the brand and artist, and encouraging loyalty.

Strategies

1. In-Store QR Codes

Digital Bonuses:

  • Display QR codes in-store that unlock digital bonuses with purchase, such as exclusive content or discounts.

Purchase Incentives:

  • Offer instant rewards or discounts when customers scan the QR code at checkout.
  • Provide access to limited-edition digital items or early access to new products.

2. Geofenced Push Notifications

Location-Based Offers:

  • Send push notifications with special offers when pass holders enter the store.

Exclusive Deals:

  • Offer exclusive discounts or promotions available only to pass holders when they are near the store.
  • Encourage in-store visits by highlighting limited-time offers.

3. Exclusive In-Store Events

VIP Access:

  • Host exclusive in-store events for Fan Pass holders, such as meet-and-greets or early access to new products.
  • Create a sense of exclusivity by limiting attendance to pass holders.

4. Community Building

Fan Pass Community:

  • Create a dedicated Discord channel for Fan Pass holders to share experiences and feedback.
  • Host Q&A sessions or live events to foster engagement.

Results

Retailers and artists can create a seamless and engaging shopping experience that bridges the physical and digital worlds, fostering loyalty and encouraging repeat business. Fans receive a holistic shopping experience with both digital and IRL rewards.