PLAYBOOKS

Expanding The Fan Experience On Tour

Use
case

A band displays Fan Pass QR codes on stage screens and/or around the venue. Fans scan the code to unlock exclusive Perks, including a virtual meet-and-greet, merchandise discounts, entry to an after-party, and surprise appearance notifications.

Value Proposition

Fans gain a unique and immersive experience with exclusive access to interactions and benefits, enhancing their connection with the band and their enjoyment of the event.

Strategies

1. QR Code Display

  • Display Fan Pass QR codes prominently on stage screens and/or around the venue.

2. Exclusive Experiences

Pre-Show Meet-and-Greet:

  • Host a meet-and-greet session before the show.

Merchandise Discounts:

  • Offer a unique mech discount for Fan Pass Holders at the merch booth.
  • Provide exclusive merchandise bundles or limited-edition items both IRL and Online.

Exclusive After-Party:

  • Host an after-party at a nearby venue with priority entry for Fan Pass holders.

Surprise Appearances:

  • Send push notifications about surprise appearances in the local area.
  • Offer exclusive access to pop-up performances or meet-and-greets.

3. Community Building

Discord Integration:

  • Create a Locked Discord channel for Fan Pass holders.
  • Share behind-the-scenes content and updates about the tour.

4. Promotion and Engagement

Pre-Show Hype:

  • Tease the exclusive experiences on social media before the show/tour, with Fan Pass holders getting access to teasers 24 hours early.
  • Examples of teasers: snippets of the band’s rehearsals or soundchecks.

Post-Show Engagement:

  • Continue to engage fans by sharing photos and videos from the tour.
  • Announce future tour dates or exclusive events for Fan Pass holders.

Results

By implementing these strategies, artists can create a memorable and engaging live experience that extends beyond the performance itself, fostering a loyal fanbase and opening further opportunities to connect and generate revenue.