PLAYBOOKS

Surprise And Delight Your Most Connected Fans

Use
case

A marketing team creates instant reward moments by sending push notifications about flash sales, offering limited redemption opportunities, and providing access to “secret menu” items or experiences available only to Fan Pass holders.

Value Proposition

Fans experience a thrilling and personalised connection with the brand through unexpected rewards and exclusive access, enhancing their emotional engagement and loyalty.

Strategies

1. Flash Sales and Limited Offers

Push Notifications:

  • Send push notifications to pass holders about flash sales lasting only a few hours.

Limited Redemption:

  • Offer limited redemption opportunities (e.g., the first 100 pass holders to respond) to create a sense of urgency and encourage immediate action.

2. “Secret Menu” Items and Experiences

Exclusive Access:

  • Provide access to “secret menu” items or experiences only available to those who show their pass.

Hidden Perks:

  • Offer hidden perks or surprises that are not advertised publicly.

3. Surprise and Delight Moments

Random Rewards:

  • Surprise pass holders with random rewards or gifts at unexpected times.

Exclusive Events:

  • Host surprise events or meet-and-greets announced only to pass holders.

4. Community Engagement

Social Media Challenges:

  • Launch social media challenges that encourage fans to share their surprise experiences.

Fan-Generated Content:

  • Encourage fans to create and share content related to their surprise rewards.

Results

Brands can easily create a culture of surprise and delight, fostering a loyal fanbase that appreciates the unique and personalised experiences offered through Fan Pass. Secret items and exclusive access can all be used to foster FOMO and fan hype online.